ՖՐԱՆՉԱՅԶԻՆԳԻ ՀԱՄԱՇԽԱՐՀԱՅԻՆ ՇՈՒԿԱՅԻ ԶԱՐԳԱՑՄԱՆ ՄԻՏՈՒՄՆԵՐԸ ԵՎ ԴՐԱՆՑ ԴՐՍԵՎՈՐՈՒՄՆԵՐԸ ՀԱՅԱՍՏԱՆՈՒՄ

ՏՆՏԵՍԱԳԻՏՈՒԹՅՈՒՆ

Abstract

The research of current trends of franchise development in the advanced countries of the world is actual at development of franchise relationships in Armenia. The purpose of the article to identify problems and prospects of development of franchising in the economy of the Republic of Armenia on the basis of analysis of features and tendencies of the global franchise market. In the paper the experience of the main players of the global franchise market, such as USA, France, Germany, China, India, the factors causing development of the international franchising are presented, the current state of the RA franchise market, obstacles to development and possible ways for their overcoming are analysed.