ՀԱՇՎԵԿՇՌՎԱԾ ՑՈՒՑԱՆԻՇՆԵՐԻ ՀԱՄԱԿԱՐԳԻ ՆԵՐԴՐՈՒՄԸ ՈՐՊԵՍ ԿԱՌԱՎԱՐՄԱՆ ԱՐԴՅՈՒՆԱՎԵՏՈՒԹՅԱՆ ԲԱՐՁՐԱՑՄԱՆ ԳՈՐԾԻՔ

ՏՆՏԵՍԱԳԻՏՈՒԹՅՈՒՆ

Abstract

The economic analysis of the most important indicators characterizing the effectiveness of management and the balanced scorecard (BSC), as a modern model of strategic management, are described. The 4 functions of BSC (financial, consumers, internal business processes and personnel); the need for the interrelation between the internal business processes with the external indicators of the organization; the effectiveness of the synthesis of financial and non-financial indicators, as well as the privileges of the road map in the BSC are considered.