Դիմավորության և անդեմության երկընտրանքը զանգվածային հասարակության սոցիոմշակութային միջավայրում
Փիլիսոփայություն
Keywords:
face, mask, facelessness, individuality, crowd, man of a crowd, mass culture, mankurt
Abstract
The article considers the problem of transformation of individuality in the social-cultural context of contemporary mass society. One of the peculiar social-cultural characteristics of contemporary word is that the individual is viewed as a social creature that has individuality. However the contemporary man who has the right of being individuality runs into defacing, one-dimensionalising elements of mass culture which has emerged as a result of some civilizational, political and cultural transformations. Regularities peculiar to the crowd function within mass culture and as a result being subjected to dissolving, defacing influence of mass crowd one
encounters the risk of losing the uniqueness of one’s own face.