Հանրության քողարկված կառավարման մոդելը (PR) Հ. Թումանյանի «Քաջ Նազարըե հեքիաթում
Keywords:
PR-object, a target of influence , disguised management, getting information, attraction, first opinion, object positioning, trick, unification, identification, uncontrolled information
Abstract
The author of the article has discussed H. Tumanyan’s work from the aspect of using PR technologies revealing the five links of disguised public management model, which are reflected in the fairy tale. The author believes that the mechanism which is on the basis of the fairy tale, perhaps randomly in the past, but nowadays is put to practice in a systematized and very successful way by PR structures. The author highlights the role of the environment which in its turn intuitively contributes to the realization of the disguised public management model.
